TV & FILM
brian-mcgee - January 18, 2018
What better way for Warner Brothers to hype the Blu-ray and Digital releases of its third highest grossing film of 2017 than with an oddly formatted trailer that teases Bonus Scenes and then shows two seconds of one? If you're wondering why Justice League didn't connect with general audiences, this is your reason right here. DC still has no idea how to market a movie where Batman, Superman, Wonder Woman, Aquaman, The Flash, and Cyborg team up to punch CGI monsters in the face. It's absolutely astonishing to me. Wonder Woman was their highest grossing film of 2017 despite its terrible ad campaign, though I will give WB credit for their marketing on IT, their second highest grossing film of the year.
This thing up here is just a handful of clips from the movie formatted for a cell phone, followed by a look at the Blu-ray cover art, a promises for "Bonus Scenes" not the rumored singular bonus scene, and the release date for both the Digital version—February 13—followed by a Blu-ray and DVD release a month later on March 13. That's probably the most substantial gap in digital and physical release dates for a big movie I've seen to date. Usually it's two weeks, sometimes three, never four. I wonder if that'll blow up in their face as well, kill disc sales because the digital version's been passed around like a joint in a prison yard.
Justice League wasn't terrible. It was about a third terrible, a third totally forgettable, and a third decently watchable comic book movie. However, in an age where the best comic book movies have managed to compile all of their problems into the final twenty or so minutes, that just doesn't cut it. I also don't think we'll ever see Zack Snyder's cut of the film, despite the valiant efforts of a dozen or so fans. See above for the release dates if you somehow didn't see this and for some reason still want to.